Ulsa Featured on BBC Tees Radio

James McGee, 19-year-old founder of JEMA Software Ltd, was recently interviewed by BBC Tees Radio about Ulsa and what it means to build a fintech startup in the North East of England.

The interview covered the journey of building Ulsa from scratch, the problem it solves for people who want clearer everyday money decisions, and what is next for the business. Ulsa is designed for users who want to understand spending, subscriptions, budget categories, and money patterns without needing a complicated spreadsheet.

For a regional startup, local BBC coverage matters because it puts the story in front of the community where the company is being built. Ulsa is set to launch in September 2026, with updates published at ulsa.co.uk.